HikeArizona.COM

Visit Carson City will pay two lucky hikers $5,000 each to walk from the steps of Nevada’s State Capitol to Canada.
This endeavor is known as the Carson City to Canada Quest. Lydia Beck, the marketing and PR manager for Visit Carson City, said the Quest was sparked by the opening of the new 16-mile, single-track Capital to Tahoe trail.

https://www.ksut.org/outdoor-recreation ... -a-new-way

Weird. People will do this for free, just to get the "FKT" and social media attention.

@Grimey
Not at all weird, as that is likely a payment with strings attached and people will have to do some promotions and maybe appearances. People who just want to do the hike don't get paid.