Columbia says that bare skin is no longer the coolest option on hot humid days. The company’s newest creation, clothes made with Omni-Freeze ZERO, is, they claim, even cooler.
ZERO has circles of a sweat-absorbing polymer that swell and turn blue like tiny ice packs when you start to drip. The mechanical reaction (not chemical, as in cooling fabrics that use minty xylitol to provide a chill) sucks heat away from your body as well as moisture.
OH BOY - more gear to buy!! ;) I am no longer just a hiker, I am a Hiking Equipment Platform.
Anybody can make a hike harder. The real skill comes in making the hike easier.
life is like a roll of toilet paper. The closer it gets to the end, the faster it goes. Andy Rooney
well and turn blue like tiny ice packs when you start to drip
Like I need MORE evidence that I sweat like a... well I sweat a lot when I hike. Swell and turn blue = neon signal that I am not keeping my cool. Not sexy.
When are they going to invent the shirt that protects you from the sun, keeps you cool, repels all dirt and stains AND makes you look damn sexy no matter who you are? I'd pay $60 for one of those...
----------------------------------- Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we seek.- Barack Obama
Hate to squash your concept of the ladies guys, but I sweat, sometimes buckets worth....
Lifeis not a journey to the grave with the intention of arriving safely in a pretty & well preserved body, but rather to skid in broadside, totally worn out & proclaiming,"Wow What a Ride!"
Route Editor
Route Scout
This Columbia shirt with "Omni-freeze technology" (copyright) is supposed to be cooler than cool. 
